Best Product Design for 2006

2006-07-07T11:09:00

Today, Chinese, Taiwanese, Korean, and Hong Kong companies and their governments are committing huge resources to design in order to build global brands. They are competing less and less on price and more on differentiation, relevance, and value to the consumer..

Juror Don Norman (author of Emotional Design and The Design of Everyday Things) said: "At first the judges said 'yuck' to the design but then changed their minds when the research showed the Chinese didn't want our sleek U.S. design but their own from their own culture."

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